{"id":1,"count":74,"description":"Brands send powerful messages through how they price. Price can be influential in portraying a brand as affordable and \u2018on the side of the customer\u2019, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that seems far too steep. Explore brand value and pricing strategies on Branding Strategy Insider.","link":"https:\/\/brandingstrategyinsider.com\/brand-value-pricing\/","name":"Brand Value & Pricing","slug":"brand-value-pricing","taxonomy":"category","parent":0,"meta":[],"yoast_head":"\n