{"id":49,"count":7,"description":"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill. ","link":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/","name":"Brand Legacy","slug":"brand-legacy","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Legacy - Branding Strategy Insider<\/title>\n
<meta name=\"description\" content=\"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=index-1697.html \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Legacy - Branding Strategy Insider\" \/>\n<meta property=\"og:description\" content=\"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandingstrategyinsider.com\/brand-legacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Strategy Insider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BrandingInsider\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/brandingstrategyinsider.com\/brand-legacy\/\",\"url\":\"https:\/\/brandingstrategyinsider.com\/brand-legacy\/\",\"name\":\"Brand Legacy - Branding Strategy Insider\",\"isPartOf\":{\"@id\":\"https:\/\/brandingstrategyinsider.com\/#website\"},\"description\":\"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandingstrategyinsider.com\/brand-legacy\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandingstrategyinsider.com\/brand-legacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brandingstrategyinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Legacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandingstrategyinsider.com\/#website\",\"url\":\"https:\/\/brandingstrategyinsider.com\/\",\"name\":\"Branding Strategy Insider\",\"description\":\"Helping marketing oriented leaders and professionals build strong brands.\",\"publisher\":{\"@id\":\"https:\/\/brandingstrategyinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandingstrategyinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandingstrategyinsider.com\/#organization\",\"name\":\"The Blake Project\",\"url\":\"https:\/\/brandingstrategyinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandingstrategyinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandingstrategyinsider.com\/images\/2015\/09\/40890_137536572961265_4032863_n-2.jpg\",\"contentUrl\":\"https:\/\/brandingstrategyinsider.com\/images\/2015\/09\/40890_137536572961265_4032863_n-2.jpg\",\"width\":150,\"height\":150,\"caption\":\"The Blake Project\"},\"image\":{\"@id\":\"https:\/\/brandingstrategyinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BrandingStrategyInsider\",\"https:\/\/x.com\/BrandingInsider\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Legacy - Branding Strategy Insider","description":"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/","og_locale":"en_US","og_type":"article","og_title":"Brand Legacy - Branding Strategy Insider","og_description":"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.","og_url":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/","og_site_name":"Branding Strategy Insider","twitter_card":"summary_large_image","twitter_site":"@BrandingInsider","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/","url":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/","name":"Brand Legacy - Branding Strategy Insider","isPartOf":{"@id":"https:\/\/brandingstrategyinsider.com\/#website"},"description":"Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.","breadcrumb":{"@id":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/brandingstrategyinsider.com\/brand-legacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandingstrategyinsider.com\/"},{"@type":"ListItem","position":2,"name":"Brand Legacy"}]},{"@type":"WebSite","@id":"https:\/\/brandingstrategyinsider.com\/#website","url":"https:\/\/brandingstrategyinsider.com\/","name":"Branding Strategy Insider","description":"Helping marketing oriented leaders and professionals build strong brands.","publisher":{"@id":"https:\/\/brandingstrategyinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandingstrategyinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandingstrategyinsider.com\/#organization","name":"The Blake Project","url":"https:\/\/brandingstrategyinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandingstrategyinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/brandingstrategyinsider.com\/images\/2015\/09\/40890_137536572961265_4032863_n-2.jpg","contentUrl":"https:\/\/brandingstrategyinsider.com\/images\/2015\/09\/40890_137536572961265_4032863_n-2.jpg","width":150,"height":150,"caption":"The Blake Project"},"image":{"@id":"https:\/\/brandingstrategyinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrandingStrategyInsider","https:\/\/x.com\/BrandingInsider"]}]}},"_links":{"self":[{"href":"https:\/\/brandingstrategyinsider.com\/wp-json\/wp\/v2\/categories\/49"}],"collection":[{"href":"https:\/\/brandingstrategyinsider.com\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/brandingstrategyinsider.com\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/brandingstrategyinsider.com\/wp-json\/wp\/v2\/posts?categories=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}