https://brandingstrategyinsider.com/the-brand-naming-strategy-behind-cheerios/?utm_source=rss&utm_medium=rss&utm_campaign=the-brand-naming-strategy-behind-cheerios Helping marketing oriented leaders and professionals build strong brands. Sun, 20 Feb 2022 20:51:56 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/the-brand-naming-strategy-behind-cheerios/#comment-284765 Tue, 26 May 2020 18:47:34 +0000 https://brandingstrategyinsider.com/?p=22760#comment-284765 It’s a great example of how constraints can spur breakthroughs, just like a “tight” creative brief or naming brief can do. Also, while you haven’t mentioned it here, I assume General Mills was originally inspired by the British expression, “cheerio!” meaning something like “farewell.” Given that’s been in use since at least 1914 (per Merriam-Webster), I might consider this a real-word name, rather than invented.

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