https://brandingstrategyinsider.com/brand-building-energy-versus-focus/?utm_source=rss&utm_medium=rss&utm_campaign=brand-building-energy-versus-focus Helping marketing oriented leaders and professionals build strong brands. Mon, 06 Jun 2022 03:24:16 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/brand-building-energy-versus-focus/#comment-108835 Thu, 20 Feb 2014 01:58:06 +0000 https://brandingstrategyinsider.com/?p=4310#comment-108835 That’s a smart approach. At least for companies with a limited budget. Because of this “We’re going to spend this … and we want to achieve this” strategy is going to work for rich/big businesses. But the smaller ones will have to find smart ways to compete. And that is good tip – measure your budget, think in purpose-oriented categories.

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