https://brandingstrategyinsider.com/how-emotion-drives-brand-choices-and-decisions/?utm_source=rss&utm_medium=rss&utm_campaign=how-emotion-drives-brand-choices-and-decisions Helping marketing oriented leaders and professionals build strong brands. Thu, 21 Apr 2022 03:54:40 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/how-emotion-drives-brand-choices-and-decisions/#comment-284595 Tue, 12 May 2020 23:17:02 +0000 https://brandingstrategyinsider.com/?p=16693#comment-284595 I disagree with the comment by Jonathan Haidt, in his book The Righteous Mind: Why Good People Are Divided by Politics and Religion, that, “The mind is divided, like a rider on an elephant, and the rider’s job is to serve the elephant. While it is true that with the majority of humanity , the rider is serving the elephant, the opposite is the case with a matured mind that we all are striving for, the elephant should serve the rider. In a similar analogy with the Brain, we should be the driver of the bus(Brain), and not the passenger on the bus, driven by the brain.

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