According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorized by a mindset which sees they have business ambitions beyond conventional resources and an intent to bring change to an industry.”
As we enter the New Year, let’s think about the significance of brands slightly differently. Let’s think about the reciprocal, significant connections between brands, cities and citizens of those cities. Let’s think about brands not as cars or toilet tissues or colas. Let’s think about brands as powerful, tangible and intangible elements of a city’s heritage. Let’s think of brands as civic touchstones; brands as evocative of a city spirit; brands as historically-valued and culturally-imbued objects...
The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the company he helped create. Stellantis is the automotive entity that includes PSA Groupe (French auto brands Peugeot and Citroën) and Fiat Chrysler. Fiat Chrysler is the entity created after Chrysler filed for Chapter 11 in 2009. Fiat, under the leadership of Sergio Marchionne, took over the troubled Chrysler brand in 2014.
The McDonald’s National Owners Association held their annual conference this past November 2024. One of the keynote speakers was to be Larry Light.
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would shake up the grocery business. At the time of the purchase, astute commentators opined that Amazon would treat Whole Foods as a laboratory for new grocery and retail ideas. These commentators were not wrong. Amazon has kept audiences busy with different brick-and-mortar versions of stores that combined the technology of Amazon with the behavioral psychology...
