https://brandingstrategyinsider.com/how-brands-can-make-a-great-brand-promise/?utm_source=rss&utm_medium=rss&utm_campaign=how-brands-can-make-a-great-brand-promise Helping marketing oriented leaders and professionals build strong brands. Sun, 24 Apr 2022 20:00:32 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/how-brands-can-make-a-great-brand-promise/#comment-150413 Thu, 12 Feb 2015 21:33:24 +0000 https://brandingstrategyinsider.com/?p=5918#comment-150413 Steve and Hilton – To me, personality, purpose and values drive what a brand should promise and how it should make that promise known. Thank you both for your thoughts.

]]> https://brandingstrategyinsider.com/how-brands-can-make-a-great-brand-promise/#comment-150404 Thu, 12 Feb 2015 14:35:45 +0000 https://brandingstrategyinsider.com/?p=5918#comment-150404 Mark – love it. Surprised the “purpose” word didn’t sneak in there at the end. A defined purpose surely identifies a set of behaviours consistent with the brand. Patagonia won’t ruin the earth. Ben & Jerry’s refuse to include GMF as an ingredient. Can’t Purpose and Values help codify your brand promise? Cracking read as always.

]]> https://brandingstrategyinsider.com/how-brands-can-make-a-great-brand-promise/#comment-150356 Wed, 11 Feb 2015 13:48:21 +0000 https://brandingstrategyinsider.com/?p=5918#comment-150356 Very good stuff here. Not a lot to quibble about and great advice about brand building. I might push back a tiny bit on brand being about character — that feels a little skin deep — but you clearly understand the tradecraft. I’m going to think about the word “promise” when I post tomorrow. Promise vs. claim (my word). Thanks for the savvy share.

]]>