With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of the old or part of the new.
Launching a startup comes with numerous challenges that need to be overcome. For early-stage CEOs, their main concerns typically revolve around product development and securing seed funding for growth. However, many fail to recognize the importance of brand building, often considering it a lesser priority.
Sustainable brands gain a competitive advantage for several reasons, and numerous well-known brands serve as prime examples:
Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves and reclaim their position in the market. Today on Branding Strategy Insider, we explore some notable examples of brands that...
As businesses increasingly recognize the urgent need for sustainable practices, building a brand within a circular economy has become a key priority. The circular economy framework promotes resource efficiency, waste reduction, and the continual use of materials through closed-loop systems. Today on Branding Strategy Insider, we explore inspiring examples of companies that have successfully integrated circular economy principles into their brand and business strategies. One notable example is CHEP, a global supply chain solutions provider....
