Comments on: Airline Brand Strategy: A Focus On Women https://brandingstrategyinsider.com/airline-brand-strategy-a-focus-on-women/?utm_source=rss&utm_medium=rss&utm_campaign=airline-brand-strategy-a-focus-on-women Helping marketing oriented leaders and professionals build strong brands. Fri, 07 Oct 2022 18:45:21 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: John Selvaggio https://brandingstrategyinsider.com/airline-brand-strategy-a-focus-on-women/#comment-37 Wed, 27 Jun 2012 19:40:02 +0000 http://localhost/brandingstrategyinsider/2012/06/airline-brand-strategy-a-focus-on-women.html#comment-37 Happy to elaborate Darren. The target remained clear – in this case, women travelers. While we directed all of our efforts toward attracting our target audience, we did so knowing that women make over 80% of family liesure travel decisions. Their families included men and male children, whom we did not want to “alienate”, since making a family trip pleasurable is one of the target customer’s desires in planning a trip. So we were careful not to cross the line of trying to be “all things to all people”, and created a brand that hit its target and was still able to attract customers outside of the bullseye. The Song brand was built on focus and discipline – which as you know, is critical for brands.

]]> By: Darren Coleman https://brandingstrategyinsider.com/airline-brand-strategy-a-focus-on-women/#comment-36 Fri, 22 Jun 2012 13:49:07 +0000 http://localhost/brandingstrategyinsider/2012/06/airline-brand-strategy-a-focus-on-women.html#comment-36 Great post but I don’t understand this sentence: “what became clear to us as brand builders was that alienating any potential customer was not a good business practice”. I’m not sure if it’s the use of the word “alienating” but with brand it’s all about focus and making choices. Knowing who your customer is and who your customer isn’t. Otherwise you’ll be all things to all people and we know what that means….bad times.

Can you elaborate on this a little more for me?

]]> By: Sylvester Pittman https://brandingstrategyinsider.com/airline-brand-strategy-a-focus-on-women/#comment-35 Wed, 20 Jun 2012 23:38:34 +0000 http://localhost/brandingstrategyinsider/2012/06/airline-brand-strategy-a-focus-on-women.html#comment-35 Enjoying this walk down memory lane. Thanks for this. Looking forward to the next entry!

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