Comments on: Brands And The Ladder Of Life https://brandingstrategyinsider.com/brands-and-the-ladder-of-life/?utm_source=rss&utm_medium=rss&utm_campaign=brands-and-the-ladder-of-life Helping marketing oriented leaders and professionals build strong brands. Fri, 07 Oct 2022 19:55:03 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Tessa Carroll https://brandingstrategyinsider.com/brands-and-the-ladder-of-life/#comment-674 Tue, 10 Nov 2009 17:33:21 +0000 http://localhost/brandingstrategyinsider/2009/11/brands-and-the-ladder-of-life.html#comment-674 As marketers, we constantly talk about repeat purchasers and customer retention. But when you step back and think about it, most brands don’t need to actively seek customers of the lifetime variety. Instead of brands growing with their customers, sometimes it is better if they let their customers grow up without them.

Tessa Carroll

]]> By: Jay https://brandingstrategyinsider.com/brands-and-the-ladder-of-life/#comment-673 Mon, 02 Nov 2009 10:20:54 +0000 http://localhost/brandingstrategyinsider/2009/11/brands-and-the-ladder-of-life.html#comment-673 It’s interesting to see how automakers are always quick to opt for breadth over focus. Nowadays, everyone thinks they need a compact, a sedan, a minivan, a big SUV, a small SUV, and a crossover. Sometimes, companies would be better served focusing on a small demographic rather than making products for everyone (are you listening, Crocs?).

Nice throwaway line at the end about Levi’s…except that it’s totally incorrect. In addition to being an American design classic, Levi’s are the pinnacle of hipsterism at the moment. Walk into your local Urban Outfitters and see for yourself.

]]> By: Akash Sharma https://brandingstrategyinsider.com/brands-and-the-ladder-of-life/#comment-672 Mon, 02 Nov 2009 07:21:56 +0000 http://localhost/brandingstrategyinsider/2009/11/brands-and-the-ladder-of-life.html#comment-672 Nice informative piece of work, So what should be a Brand’s strategy to expand is it that, the only way now is to take feedback from people and upgrade your current products.That means the possibility of being the big guy is very small you can explore micro markets and capture them.

]]> By: VB https://brandingstrategyinsider.com/brands-and-the-ladder-of-life/#comment-671 Mon, 02 Nov 2009 02:18:41 +0000 http://localhost/brandingstrategyinsider/2009/11/brands-and-the-ladder-of-life.html#comment-671 Great insight. So many brand managers / companies make this mistake because they wont let go of their customer as they age. On similar lines, many companies make jr. versions of their products hoping to get kids of their existing customers. But kids dont want their brands same as those of their parent’s.

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