Comments on: How To Transform An Under-Performing Brand https://brandingstrategyinsider.com/how-to-transform-an-under-performing-brand/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-transform-an-under-performing-brand Helping marketing oriented leaders and professionals build strong brands. Sun, 27 Feb 2022 21:02:42 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Jason Lim https://brandingstrategyinsider.com/how-to-transform-an-under-performing-brand/#comment-133 Sat, 11 Feb 2012 00:40:27 +0000 http://localhost/brandingstrategyinsider/2012/02/how-to-transform-an-under-performing-brand.html#comment-133 You mention, “When [people no longer care], like it or not, you’ll be starting over from scratch.”

Why even stick with the irrelevant brand in the first place? Wouldn’t it be simpler to just start with a clean slate? The old brand associations can just weigh you down.

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