https://brandingstrategyinsider.com/marketing-and-the-occupy-movement-brand/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-and-the-occupy-movement-brand Helping marketing oriented leaders and professionals build strong brands. Thu, 29 Sep 2022 00:18:39 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/marketing-and-the-occupy-movement-brand/#comment-149 Thu, 08 Dec 2011 10:59:08 +0000 http://localhost/brandingstrategyinsider/2011/12/marketing-and-the-occupy-movement-brand.html#comment-149 The marketers certainly have wishful thinking that the materials economy continues in status quo. This is extraction-production-distribution-consumption-disposal driven by obsolescence and planned obsolescence (design for the dump). Marketing to the ‘base of the pyramid’ – that is the lowest parts of the 99% – has been somewhat ignored yet even poor people need things and will pay for them. The January 2012 Journal of Product Innovation Management is focused on creating new products and services for and with the base of the pyramid. It will be interesting to see if the Occupy Movement will explore more sustainable economy concepts such as built-to-last products and consumer attitudes that value beautifully made things that remain in style and functionally last for many years. Some of us make these choices – like my 1986 Toyota pickup with 240,000 miles and my 1988 Harris Tweed jacket (although getting a bit tight).

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