https://brandingstrategyinsider.com/color-psycholog/?utm_source=rss&utm_medium=rss&utm_campaign=color-psycholog Helping marketing oriented leaders and professionals build strong brands. Wed, 05 Oct 2022 23:56:33 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/color-psycholog/#comment-58807 Mon, 21 Oct 2013 02:45:00 +0000 http://localhost/brandingstrategyinsider/2008/06/color-psycholog.html#comment-58807 Demographics of the target consumer are extremely important to deciding which colors are best suited to a brand. We recently rebranded a firm with primarily Chinese clients and chose red as the logo color (its their color of luck). Sales jumped up 15% almost immediately.

]]> https://brandingstrategyinsider.com/color-psycholog/#comment-5967 Tue, 29 Jan 2013 18:01:19 +0000 http://localhost/brandingstrategyinsider/2008/06/color-psycholog.html#comment-5967 Another oft-missed point is that many, (maybe 25%) of males have varying degrees of color deficiency. Some cannot detect any color differences. Others, like I, have difficulty with certain colors. All of us in marketing, especially color marketing, must be aware of these conditdions in many males.

]]>