For most manufacturers this initially would sound like a nightmare – but is it?
NEW THINKING
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Martin Lindstrom, Author at Branding Strategy Insider - Page 2 of 12
If for one reason or another, you’d slept through the past five years, only to find yourself suddenly awake in 2010, you’d quickly realize the world of advertising and marketing has fundamentally changed in three major ways. First, subconscious or subliminal communication (and research) has become part of the vocabulary of most marketers.
We’ve seen it and heard it a thousand times – the flawless model posing in an ad for facial-blemish cream… an extremely powerful cleaner that removes every trace of dirt in one effortless wipe… the picture-perfect baby modelling the 100% waterproof diaper.
Have you ever been in a café when suddenly, over in the corner, a baby starts giggling? If you have, you might have noticed that every woman, regardless of age, looked up, momentarily distracted from her coffee, magazine or conversation. It’s as if women are hard-wired to tune into this sound.
Forget about depression, fear, angst, anxiety or night sweats. Guilt, that most puritanical of all our human emotions, has resurfaced to become a 21st century emotional social and consumer pandemic.