Brand Marketing With Secrecy, Mystery And Myth
May 30, 20194 min
In marketing, secrets are released upon three dimensions: the tangible, the intangible, and the temporal.
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May 2019 - Branding Strategy Insider
Brands Need Brave Innovation To Win
May 29, 20194 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Peter, a Senior Marketing Executive in New York, New York who has this question about how organizations can become better innovators to combat competitive threats.
Unique Selling Proposition Vs. Brand Promise
May 28, 20195 min
Once, every brand had a unique selling proposition. The USP was the brand’s supposed competitive advantage.
5 Ways To Manage Brand Perceptions
May 27, 20192 min
This is a short summary of the hands-on actions you can take to maximize your management of perception in people’s minds.
How To Use Story To Evolve A Poultry Brand
May 24, 20196 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Beth a U.S. based Senior Marketing Executive who has this question about evolving a heritage poultry brand.