The growing movement to voice interface and search has been an evolving topic here on Branding Strategy Insider. This week, two tech giants, Microsoft and Amazon, announced a surprising (and refreshing) technology partnership wherein their proprietary assistants, Cortana and Alexa, will be accessible from each other.
Over the course of time we have shared much on the relationship between marketing and sales departments.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jennifer a VP of Marketing from Toronto, Canada who has this question about disruptive marketing.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Philip, a Marketing Manager from Zurich, Switzerland who has this question about making the shift to digital.
The idea of a branching narrative isn’t new in entertainment.
