August 2015 - Branding Strategy Insider

Balancing Brand Transparency And Disclaimers

August 31, 20155 min

Disclaimers are everywhere. From the websites we visit to the products we buy and the ads we watch, the terms under which consumers read and receive are carefully wrapped in legal bubble-wrap to protect brands from liability. In an age of transparency, such disclosures seem prudent and very much in keeping with the demands of today. You know where you stand. The terms for what you are getting are laid out in explicit detail. Or...

by Mark Di Somma

Re-Branding

What To Expect From A Rebrand

August 28, 20155 min

Every company that rebrands does so with high hopes.

by Brad VanAuken The Blake Project

Brand Architecture

When To Add Or Eliminate In Brand Portfolios

August 27, 20153 min

Branding Strategy Insider readers know, we regularly answer questions from marketers. Today we hear from Sylvia, a VP of Brand Strategy in New York, New York who writes…

by Mark Ritson

Brand Strategy

3 Rules For Brand Survival

August 26, 20153 min

1. Don’t Be Afraid To Kill Weaker Brands Capitalism rests on simple, predatory logic – weak brands must die and strong brands must kill them. Only then will the consumer be served and the market improve or progress.

by Mark Di Somma

Brand Strategy

Personalizing The Brand Proposition

August 25, 20153 min

Personalization is the quest of the moment for so many marketers, with 70% of executives interviewed by Forrester saying it is now of strategic importance to their business. (What may surprise you, as it did me, is how generalized so much of marketing still is.)

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