Using Big Data To Shape Brand Experiences
October 30, 20142 min
What can Big Data do for a brand? It depends on how it’s used.
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October 2014 - Branding Strategy Insider
Maximizing The Brand Launch
October 29, 20142 min
Most brands get launch. They understand how to make a splash for a product on a day. But what do you do between splashes?
Building An Obsession Based Brand
October 27, 20142 min
When you apply the concept of provenance to brands, it becomes a concept centered on systematically and competitively ‘localizing’ what you’re about rather than diversifying to try and meet the generalized needs of the wider world.
Keys To Avoiding The Brand Graveyard
October 26, 20144 min
It’s been said on too many occasions that actions speak louder than words. Said so often in fact, that many brands today seem to have a disregard that borders on disdain for taking the time to really think through what could make them outstandingly competitive.
Rebranding Your Price
October 23, 20143 min
As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of...