The ‘emotional’ revolution that has engulfed the marketing world is undeniable: brands are constantly seeking to win our wallets by way of our hearts.
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May 2011 - Branding Strategy Insider
Bill Bernbach: Facts Are Not Enough
May 26, 201126 min
Should rational thought take precedent over instinct? In this speech to the 4A’s (the American Association of Advertising Agencies) 1980 Annual Meeting, advertising legend Bill Bernbach, outlines his personal philosophy on creative genius.
How Brand Marketing Is Destroying J&J
May 25, 20113 min
Johnson & Johnson is in deep trouble. As explained in a recent article in the New York Times, the company has gotten caught distributing medicine that’s gotten moldy, has bits of metal in it, or was made in facilities that government inspectors found to be unsanitary. They’ve been forced to recall so many products that some consumers are finding it difficult to locate J&J products.
Communication Gives Marketing Teams The Edge
May 24, 20112 min
In the marketing world of we often think of the “brand” as the impression of a product, service, company or person held by existing or potential customers. Marketers go to great lengths, rigor and sometimes pain-staking efforts to develop a particular brand strategy. As a result of this due diligence many brands are successful. On the other hand many more brands exist in mediocrity.
Brand Packaging: Solving The Mystery Of Shelf Impact
May 23, 20113 min
Today’s retail environment is unlike any we have ever experienced. The complexity of brand SKUs and myriad POP materials bombards the shopper, making it almost impossible for individual products to stand out on shelf.