Building A Category Of One Brand
December 30, 20102 min
“Category of One” brands tend to be exceptionally successful.
NEW THINKING
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December 2010 - Branding Strategy Insider
Top Ten Branding Keys For 2011
December 29, 20101 min
1. Learn everything about your customers. Understand them at a deep level. Know what motivates them. Know what they aspire to and what they fear.
10 Considerations For Crafting Place Branding RFPs
December 28, 20104 min
At The Blake Project we have received and responded to hundreds of Request For Proposals over the years. Many of those RFP’s have come from municipalities and that are interested in community branding and destination marketing. It has been my observation that municipalities in general are less certain about what they are seeking and how to ask for it.
Brands Must Stand For Something
December 27, 20102 min
Brands that stand for something that connects with customers on an emotional level.
Domain Naming Reaches New Heights
December 24, 20103 min
It’s a boom time for domain names as more people and more marketers flock to the Internet. Domain names have grown 7% in one year, with more than 41,000 new ones added each day, on average, last quarter. Online ad revenue in the U.S. is expected to reach $25 billion this year, according to reports from the Interactive Advertising Bureau.