When The Name You Want Is Taken
October 31, 20091 min
You’ve just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, “Let’s move on.”
NEW THINKING
Home2009
October 2009 - Branding Strategy Insider
Complex Language Weakening Brands
October 30, 20093 min
“Call the law enforcement officers. We’re being robbed.”
The Anti-Laws Of Luxury Marketing #15
October 29, 20092 min
#15. Do not sell. This isn’t arrogance, not at all. The luxury strategy is the very opposite of the volume strategy.
Top Ten Integrated Marketing Trends For 2010
October 27, 20095 min
1. Less will get done: until we learn to do more with less.
Marketing Is Not Communications
October 26, 20094 min
A 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade, fearless, unexpected, bold, true, spontaneous, curious, intriguing, unwavering, rare, brash, provocative, intuitive, genuine, daring, uncommon, irreverent, brazen, absolute, unusual, visionary, idyllic, proud, maverick, wild, undaunted, resolute, poetic, dynamic, soulful, unconventional, strong, romantic, authentic, brave, unorthodox, deft, radical, dreamer.