Scent Marketing Success: Step 9 Of 10
February 21, 20092 min
Our series on scent marketing continues with number 9 – Carefully handle objections
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Sensory Branding - Page 2 of 4 - Branding Strategy Insider
Product experience is the ultimate determinant of brand loyalty. Design of that experience is one of the few areas where creativity can still provide a tangible and sustainable competitive edge. However, the brand experience extends far beyond the product to all brand touch points, including advertising.
Scent Marketing Success: Step 8 Of 10
January 13, 20092 min
Our series on scent marketing continues with number 8 – Commit to your scent marketing program
Scent Marketing Success: Step 7 Of 10
December 18, 20082 min
Our series on scent marketing continues with number 7 – Understanding your cost and the Return on Investment
Scent Marketing Success: Step 6 Of 10
November 27, 20082 min
Our series on scent marketing continues with number 6 – Finding the right delivery technology.
Scent Marketing Success: Step 5 Of 10
November 7, 20081 min
Our series on scent marketing continues with number 5 – The importance of investing in consumer research.