NEW THINKING
If you could have your audience feel one emotion what would it be? Excitement? Empathy? Surprise? Answering this question and building your next event around your desired emotional response can make all of the difference in how it is valued and what is remembered. Neurologist Donald Calne sums up the power of emotion: “Reason leads to conclusions. Emotion leads to action.” Of the 5,000+ possible human emotions which ones will shape the learning outcomes for those at your next event?
Behind Branding Strategy Insider (a service of The Blake Project) are some of the world’s foremost experts and speakers on building brands. Each with dynamic communication skills that move people to feel…understand…and act.
We work with more than 100 speakers that specialize in the most important aspects of marketing today and bring these concepts to life for audiences at conferences and learning events globally. Many of them are seasoned experts, published authors, practitioners and educators of brand management.
Featured Speaker
Derrick Daye
Marketer, Communicator, Connector
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A widely sought-after speaker, Derrick delivers keynote speeches at major conferences and events and shares his insights in boardrooms worldwide, taking audiences on learning journeys that help them use the power of brand to ignite growth and create competitive and valuable futures.
He is a guest lecturer at the University Of California Los Angeles, University of Southern California, Northwestern University, Utah State University, Loyola Marymount University, EDC Paris Business School and is quoted regularly in the business press in publications such as the Wall Street Journal, USA Today, Adweek, Inc. Magazine, London Times and is a nationally featured brand management expert on ABC television news.
Derrick has spent the past 25+ years helping organizations release their full potential. His experience is as extensive as it is diverse, encompassing the disciplines of business strategy, brand strategy, advertising and public relations. At the brand consultancy, The Blake Project he manages daily operations and serves as a senior consultant, helping businesses in all stages of development define and articulate what makes them competitive and valuable.
Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has co-led the brand strategy effort for more than 200 respected B2C and B2B product and organizational brands, including Abbott, Coca-Cola (Olympic Games), Deloitte AI, EA Sports, FootJoy, Heliae (Mars Family), ING, Intel, LexisNexis, Nestlé, OPRY Entertainment Group, Utah Jazz, and Wyndham Hotels Worldwide.
As an Advisor to the Nasdaq Entrepreneurial Center, Derrick serves in the development of the center’s brand and growth strategy and as a resource for early-stage founders.
Most notably, he has worked with Dr. Bernice King, The White House Press Corps, and helped the National Parks of New York Harbor, arrive at new and optimistic decisions about the Statue of Liberty’s competitive future.
Derrick earned an MBA from the University of Southern California, Marshall School of Business, and is pursuing a Doctorate in Organizational Change and Leadership at the University of Southern California’s Rossier School of Education.
Recent speaking engagements include:
- Sauer Brands Annual Management Kickoff Meeting – ‘The Value of Brands’ (On behalf of their private equity partners)
- Med Tech Monday – ‘Building A Bigger Competitive Future’
- Nasdaq Entrepreneurial Center – ‘Brand Leadership in an Age of Disruption’
Regardless of where your next conference or event is, or the positive emotions you are trying to evoke, The Blake Project can help you exceed expectations with speakers that connect.
Contact The Blake Project for more.