The Optimal Brand Messaging Framework
February 1, 20183 min
Messaging frameworks help brands rationalize their strategy across product and service lines.
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Brand Messaging - Page 2 of 2 - Branding Strategy Insider
Brand messaging is at the heart of building and communicating value. It helps consumers make choices and be more than the offer itself.
How Brands Can Convert Noise To Signal
August 7, 20176 min
It’s the next thing out of most people’s mouths the moment I tell them I work in marketing. They hate ads, there are too many of them, and who’s got time to watch television these days anyway?
Improving Brand Meaning
December 3, 20144 min
The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux.
Keys To Breakthrough Brand Messaging
November 26, 20133 min
Recently, in a thought-provoking post on why the PR industry, advertising and the mainstream and hybrid media need to work in a much more integrated way, Richard Edelman made this deceptively simple observation, “Ads are inherently more effective when you have something to say.”
B2B Brand Messaging Strategy
November 4, 20132 min
It’s easy to fall in love with your product, to believe that the thing you’ve worked on so hard for so long is the best thing going.