Earlier this month Advertising Age announced their selection for the Top 50 marketing ideas of 2008 and the marketers behind them. This February they will be honored in New York. Congratulations to this years nominees…
In most product categories, price is the primary purchase incentive for what percent of all customers? 15% to 35% Sponsored By: Marketers Seeking Employment
There is an ever-increasing pressure on marketers to quantify the impact of brand management activities and investments on short and long term business results. Given the growing recognition that much of a company’s value derives from its non-tangible assets (such as its brands), public accounting firms will increasingly try to quantify the value of brands and their ROI, perhaps in ways that are overly simplified and not acceptable to marketers. Marketers would be well advised...
This week Harris Interactive released the 2007 results from EquiTrend, a renowned annual brand equity study that measures and compares over 1,000 brands across 39 categories.
Can you help? I’m a Wall Street Journal reporter working on a series of articles about small business branding. I’m looking for examples of smaller companies (50 to 500 employees) that have developed innovative branding campaigns and have a story to tell about what has worked and why it was particularly successful for a smaller company.
