From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Inclusivity is business 101.
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Business is inherently aspirational. Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and the purpose of business, all of which...
An angry undercurrent of frustration with brands haunts the marketplace.
Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before.
Every presidential election cycle of this century has felt like the most important one yet, to the point that saying so has become a cliché. This time around, though, there are differences that matter more than usual, particularly for brands.
