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Steve Wunker, Author at Branding Strategy Insider

The Brand Advantage Of Investing In People

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a digital ordering kiosk. Yet Southpaw, a fast-growing operator of franchised Taco Bell and Dunkin’ locations, is proving that true innovation can lie elsewhere: in how companies treat their people. This overlooked ingredient has propelled Southpaw to turn underperforming franchises into thriving businesses. In doing so, it has grown in its 14 years to own 190...

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