The Powerful Promise Of Civic Brands
January 6, 20257 min
As we enter the New Year, let’s think about the significance of brands slightly differently. Let’s think about the reciprocal, significant connections between brands, cities and citizens of those cities. Let’s think about brands not as cars or toilet tissues or colas. Let’s think about brands as powerful, tangible and intangible elements of a city’s heritage. Let’s think of brands as civic touchstones; brands as evocative of a city spirit; brands as historically-valued and culturally-imbued objects...
