Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and Impossible Foods were darlings of the food world. Beyond Meat products were mainly sold at retail. Impossible Foods products were at restaurants. Fast food outlets put plant-based offerings on their menus. Finally, there were actually tasty alternatives to animal proteins, mimicking the mouth feel and texture of ground beef, sausages and chicken.
As we have learned over the past month, Meta lifted its free speech restrictions. Free speech is in and restraints are out. Meta is taking the same road as X. This means that the relevant differentiation of Meta’s brands, Facebook and Instagram, relative to X, is size and profitability.
In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse” than what was expected by analysts and Wall Street. Now what?
In our current environment, there are brands taking the opportunity to revitalize. CoverGirl and Burberry are two brands implementing turnarounds. These two brands operate in different segments. But, these two brands have one thing in common: a focus on their brand core.
Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide it is best to copy strategies from other brands when you already have a winning strategy that just needs some modernizing?
