Content production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer is not only to outline the communications that help build usability and desire, but to help build the larger Brand story of what we want to become.
Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone who’s smart, of course, but they also want to be a part of an exciting and inspiring journey.
In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube.
Storytelling matters, and no less for inflation than for anything else. Marketers know narrative rules. The essence of marketing is telling the story of a brand, thereby shoring up pricing power. That’s brand equity in a nutshell. Storytelling is also the paradox of this inflationary moment in the marketplace.
Evidence shows that over eight out of ten new product and service introductions fail in the marketplace. According to one study, 50% of U.S. startup companies fail within the first four years and 14% are due to poor marketing tactics.
