Brand Watch - Branding Strategy Insider

Marketing And The Occupy Movement Brand

December 7, 20113 min

The paradox of the Occupy movement is that it is good news, not bad, for brands. Occupy was begun by Adbusters, an anti-consumerism organization and magazine founded in 1989 and headquartered in Vancouver. During the Arab Spring protests this year, Adbusters felt the time was ripe for some similar agitation in the U.S., tapping into the frustration and anger simmering here just as the Arab Spring tapped into the frustration and anger simmering there. Adbusters...

by Derrick Daye

Brand Watch

Eddie Bauer: Climbing To Higher Brand Peaks

June 19, 20091 min

Eddie Bauer, the iconic outdoor-clothing chain that sold goose-down coats to Mount Everest mountaineers and modern outdoor clothing to ski-schussing college students, filed for Chapter 11 bankruptcy protection Wednesday.

by Mark Ritson

Brand Watch

Has Google Met Its Match In Bing?

June 10, 20093 min

Despite all the bling that has been spent on Bing, few people are giving Microsoft’s new search engine much chance of stealing away even a fraction of Google’s dominant market share.

by Mark Ritson

Brand Watch

Jaguar: Victim Of Inherited Brand Perceptions

April 22, 20093 min

Just when Jaguar thought things could not get any worse for the brand, the results of the annual JD Power & Associates 2009 Vehicle Dependability Study were revealed.

by Kate Newlin

Brand Watch

What Pepsi And Coke Can Learn From Tobacco Brands

April 21, 20093 min

There’s a great deal of sturm und drang about the loss of fizz at Pepsi – and arguably at Coke, as well. Both companies face declining sales of their flagship brands and have used to greater or lesser success predictable ways to mask the fundamental issue: Fewer people are buying less and less of these iconic brands.

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Brand Watch - Branding Strategy Insider

Marketing And The Occupy Movement Brand

Eddie Bauer: Climbing To Higher Brand Peaks

Has Google Met Its Match In Bing?

Jaguar: Victim Of Inherited Brand Perceptions

What Pepsi And Coke Can Learn From Tobacco Brands

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